The best selling book 17 Laws of Academic Excellence has been rebranded as 17 Secrets of High Flying Students .
During market survey of the target audience ( students), it was discovered that young people would rather learn "secrets" than "laws". A lot of pre mass production rebranding work was then carried out. The final product was "17 secrets of High Flying Students" , a more attractive title for the niche audience , and of course a graphically appealing cover to match.
More information on the rebranding is coming soon ...